Food, as you may have guessed, is one of the most popular categories on Pinterest. And why not? People need to eat. People love to eat.
There are a lot of big players in the food world on Pinterest. Kraft Foods, for example, has been on Pinterest since 2012, and they do a great job connecting with people who are looking for recipes and meal options.
Just how popular is food on Pinterest? There are upwards of 100 million food boards and over 5.7 billion pins about food. According to Pinterest, people’s food interest generally fall into four areas:
• Everyday Meals. These are the dishes people will be having for family dinner tonight and the rest of the week. Meal planning is big on Pinterest, with over 5 million people pinning the category.
• Aspirational Ideas. When people have more time on their hands, they’re more likely to head to the kitchen to attempt a culinary masterpiece like a technical, detailed and complicated dessert. Over 26 million Pinterest users have pinned a recipe like this.
• Entertaining. This is the stuff people like to make for their weekend dinner parties, tailgates and holiday gatherings. Pinterest counts over 11 million pins about holiday foods.
• Beautiful food. These pins feature the gorgeous food images that inspire people to cook and explore the world of food. Close to 7 million pinners have images of “beautiful” food on their boards.
So if you are a business looking to grow your company with Pinterest, it looks like an easy way to snag customers is by their stomachs. Even if your business doesn’t deal directly with food, there are ways to take advantage of its popularity on Pinterest. The trick is to figure out how food may relate to the products and services you offer.
Some suggestions from Pinterest:
• If you run a hardware store, you might want to create a board of outdoor or patio recipes. DIY giant Home Depot has a Grills & Outdoor Cooking board that features units they sell along with tasty grilling recipes.
• If you are a grocer or other food-selling company, you could create a shopping list board based on popular food interests and tastes. Check out the Summer Produce board from Peapod.
• If you are a photographer, you could create a board that helps people learn how to take pictures of food. Digital Photography School has a Food Photography board with images showcasing photography tricks and examples.
• If you are in the travel industry, you could create a board that features food from different parts of the world. TraveEx has nothing to do with food—they sell travel insurance. However, they have a great-looking Food Around the World board.
Source: www.pinterest.com
There are a lot of big players in the food world on Pinterest. Kraft Foods, for example, has been on Pinterest since 2012, and they do a great job connecting with people who are looking for recipes and meal options.
Just how popular is food on Pinterest? There are upwards of 100 million food boards and over 5.7 billion pins about food. According to Pinterest, people’s food interest generally fall into four areas:
• Everyday Meals. These are the dishes people will be having for family dinner tonight and the rest of the week. Meal planning is big on Pinterest, with over 5 million people pinning the category.
• Aspirational Ideas. When people have more time on their hands, they’re more likely to head to the kitchen to attempt a culinary masterpiece like a technical, detailed and complicated dessert. Over 26 million Pinterest users have pinned a recipe like this.
• Entertaining. This is the stuff people like to make for their weekend dinner parties, tailgates and holiday gatherings. Pinterest counts over 11 million pins about holiday foods.
• Beautiful food. These pins feature the gorgeous food images that inspire people to cook and explore the world of food. Close to 7 million pinners have images of “beautiful” food on their boards.
So if you are a business looking to grow your company with Pinterest, it looks like an easy way to snag customers is by their stomachs. Even if your business doesn’t deal directly with food, there are ways to take advantage of its popularity on Pinterest. The trick is to figure out how food may relate to the products and services you offer.
Some suggestions from Pinterest:
• If you run a hardware store, you might want to create a board of outdoor or patio recipes. DIY giant Home Depot has a Grills & Outdoor Cooking board that features units they sell along with tasty grilling recipes.
• If you are a grocer or other food-selling company, you could create a shopping list board based on popular food interests and tastes. Check out the Summer Produce board from Peapod.
• If you are a photographer, you could create a board that helps people learn how to take pictures of food. Digital Photography School has a Food Photography board with images showcasing photography tricks and examples.
• If you are in the travel industry, you could create a board that features food from different parts of the world. TraveEx has nothing to do with food—they sell travel insurance. However, they have a great-looking Food Around the World board.
Source: www.pinterest.com