Even though it’s still dominated by female-centric categories like fashion and design, recipes, and crafts, Pinterest is gaining more male followers these days.
Earlier this month, Pinterest announced that men are its fastest growing demographic. That’s right: Guys are jumping on the Pinterest wagon faster than girls.
That being said, women still are the overwhelming majority when it comes to pinners. However, this latest news is encouraging for a social platform that has long been a woman’s world.
This and all other data, including the fact that the number of pins continues to grow by 25 percent every quarter, should convince you that it would be foolish to ignore Pinterest. Whether you’re a personal user looking for holiday ideas, or a business looking to drive traffic to your web site and products/services, Pinterest is worth the effort.
And now that more men are taking an interest in Pinterest, industries with a male-dominated audience have a real opportunity here. It will be interesting to see over time what sort of categories see more Pinterest boards. Will there be a lot more NFL boards and fewer recipe boards? Only time will tell.
More and more people are even bypassing Google for their initial searches and going straight to Pinterest. That just shows the power of an image-based platform that people can easily look through, especially on their mobile devices. It sounds absurd to even mention the possibility, but does Pinterest have the potential and the momentum to become a competitor of almighty Google?
Source:
http://techcrunch.com/2014/11/13/men-are-now-pinterests-fastest-growing-demographic/
Earlier this month, Pinterest announced that men are its fastest growing demographic. That’s right: Guys are jumping on the Pinterest wagon faster than girls.
That being said, women still are the overwhelming majority when it comes to pinners. However, this latest news is encouraging for a social platform that has long been a woman’s world.
This and all other data, including the fact that the number of pins continues to grow by 25 percent every quarter, should convince you that it would be foolish to ignore Pinterest. Whether you’re a personal user looking for holiday ideas, or a business looking to drive traffic to your web site and products/services, Pinterest is worth the effort.
And now that more men are taking an interest in Pinterest, industries with a male-dominated audience have a real opportunity here. It will be interesting to see over time what sort of categories see more Pinterest boards. Will there be a lot more NFL boards and fewer recipe boards? Only time will tell.
More and more people are even bypassing Google for their initial searches and going straight to Pinterest. That just shows the power of an image-based platform that people can easily look through, especially on their mobile devices. It sounds absurd to even mention the possibility, but does Pinterest have the potential and the momentum to become a competitor of almighty Google?
Source:
http://techcrunch.com/2014/11/13/men-are-now-pinterests-fastest-growing-demographic/